如何认识淘宝中存在的风险

2016/11/10 14:19:16 文章编辑:淘宝刷单 :阅读量
开网店有哪些风险?你是否知道
Open shop what risks? Do you know
很多新手往往怀着大干一场的激情踏入了淘宝,开店起来以后,必须要做好多推广像优化标题丶做好回头客丶橱窗推荐,安排上下架时间,在淘宝做直通车,或者在优惠社做活动等。殊不知,很多新手忽略了开网店的风险最终导致自己的网店举步维艰,或者入不敷出。何商业化经营都存在风险,开网店也一样,并不像多数人想的那样,做在家里办公只等收钱就好。低风险,高回报,时间自由,如果真是那样,每天也不会有近万家网店关店。因此,在开网店前,必须对开网店经营风险进行分析,风险评估后再谨慎涉足网店。
Many beginners often with a big passion into Taobao, open up, have to do a lot of promotion, to repeat the title as optimization, recommend window, arrange the shelf time, train at Taobao, or do activities in the discount service. However, many novice ignored the risk open shop eventually led to their own shop or struggling to make ends meet. What business are at risk, open shop is the same, and unlike most people would like to do in the home office, only accept money. Low risk, high return, free time, if it is true, every day there will not be close to the shop closed shop. Therefore, before the opening of the shop, you must open the shop operating risk analysis, risk assessment and then carefully set foot in the shop. 
    人力成本
Cost
    网店经营貌似在时间上很自由,其实还没有上班轻松自在。除非熬到冠级,可以轻松雇佣客服人员为店主分忧。更多的中小网店卖家利润不足以支撑客服薪酬的,只能自己亲历亲为,从进货,拍照,上货,销售,快递,售后等一条龙工作全由自己完成,开网店经营的艰辛只有中小卖家深有体会。近期,几个淘宝网店卖家猝死,也使对涉足网店充满幻想的人望而怯步。
Shop business seems the time is free, but also did not work at ease. Unless coming to crown level, can easily hire customer service staff for the owner. More small shop sellers profit is not sufficient to support the customer service staff, only their own Qingliqingwei, from the purchase, take pictures, goods, sales, delivery, customer service and other one-stop work by their own complete, open shop business hard only small sellers deep. Recently, several Taobao online sellers to death, also make full of fantasy in shop off at. 
    商品质量
Commodity quality
    对宝贝特点,质量做详尽描述,也许网店卖家对商品质量感觉满意,但质量的评定真是仁者见仁,智者见智。也许,一个小线头,对有些人来说,就会觉得质量不好。来网店购物的消费者多追求物美价廉,几十元的商品有时也会跟    几百元的做比较。在商品评价里,经常看到卖家以此为解释。商品质量的衡量,没有标准,网店买家更是形形色色,所以,无论您对商品多自信,也要有被中差评的思想准备。
On baby quality characteristics, do detailed description, perhaps on the quality of goods shop sellers feel satisfied, but the quality evaluation is each one according to his lights. Perhaps, a small head, some people will think the quality is not good. Consumers to shop online pursuit of inexpensive, dozens of dollars of goods and sometimes with a few hundred dollars to do the comparison. In the product evaluation, often see the seller as a explanation. Commodity quality measures, there is no standard, shop buyers are all kinds, so, no matter how confident you are on goods, but also have to be in the middle of the assessment of the ideological preparation.
货源风险
Supply risk
    也许您能找到特色货源,人脉渠道,拿到物美价廉的好货。但是,所售商品如果正赶上销售旺季,货源是否有保障。断货、断码等情况出现怎么应对,没有补货,库存不清楚,何时能上货,是否能一一对答如流,解释周全。充足稳定的货源是每个开网店卖家经营的根基,而拼抢渠道,竞争激烈,一切皆有可能发生。做好足够的准备,及时掌握库存,稳定货源供应非常重要。
Maybe you can find the characteristics of supply network channels, get good high quality and inexpensive goods. However, the sale of goods if it is to catch up with the sales season, whether the supply of security. Out of stock, how to deal with the situation of broken code, without replenishment, inventory is not clear, when will the goods, whether one can answer fluently, comprehensive interpretation. Adequate and stable supply of each basic business shop sellers, and Pinqiang fierce competition, channels, anything is possible. Adequate preparation, timely grasp of inventory, stable supply of goods is very important. 
    成本风险
Cost risk
    包装、网费、电费等这只是很基本的花销,如果卖家注重细节营销,一些附加包装成本便上来了。小店刚经营时,总是要绞尽脑汁做推广的,淘宝网店推广产品多多,只要肯花钱,都可以一一尝试。至于效果如何,还需要在摸着石头过河中寻找最适合自己的路径,达到最好推广效果。
Package, Internet, electricity etc. This is a basic expenses, if the seller pays attention to the details of marketing, some additional packaging costs will come up. Store just in time, always want to do the promotion, Taobao shop to promote a lot of products, as long as willing to spend money, you can try one by one. As for the effect, but also need to find the best way to find the most suitable for their own path, to achieve the best promotion effect. 
    物流风险
Logistics risk
    这一点也是不能忽视的。有的掌柜的觉得我把东西卖出去了,客人收到货付款了交易完成就OK了。但是我们有没有想过客人是在买到东西后几天内收到的呢,东西有没有破损、丢失呢,有没有达到客人预想的结果呢?北京暴雨,与店里合作的快递员家中有事没能上班,结果快递公司总部派其他快递员来取件,因为道路不熟,业务较多,以致取玩任何时间被延迟,店主被买家质问N多回,很是伤神。
This point can not be ignored. I think some shopkeeper selling things out, the guests received the goods payment transaction is completed on the OK. But have we ever thought that the guest is to buy something within a few days after the receipt of it, there is no damage, lost it, there is no expected to achieve the results of the guests? Beijing heavy rain, and the store cooperation courier home something didn't work, the results of the courier company headquarters sent other courier to take part, because the road with more business, so that any play time is delayed, the owners were asked to N buyers, is very concern. 
    运输风险
Transportation risk
    有些易碎、贵重物品,在包装和快递选择方面都需要慎重。易碎品如果运送途中被损坏,快递是不赔的啊。快递风险也是淘宝中常见的风险,由于在商品邮递过程中,快递公司可能会失误导致商品损坏或者丢失。这就需要店主与买家耐心交流,避免因快递延误或造成商品破损而导致开网店信誉受影响。
Some valuables, fragile, in terms of packaging and delivery requires careful selection. Fragile goods if the transit is damaged, the courier is not lost ah. Express risk is also a common risk in Taobao, due to the delivery of goods in the process, the courier company may cause damage or loss of goods. This requires the owner and the buyer to communicate patiently, to avoid the delay caused by courier or cause damage caused by the impact of open shop reputation.
评价风险
Risk assessment
    也许你自信满满,待人真诚,商品质量可信,稳扎稳打的苦心经营着开网店。但林子大了什么鸟都有,周到的服务也许还是被中差评了。怎么办?或者郁闷的碰到差评师。当100%好评被打破时,是否可以弱化影响,继续热血奋斗于网店卖家中而做到对这种另类真正漠视或无视,依旧做最好的自己?这绝对是种心理素质的挑战。
Maybe you are confident, sincere, credible quality, steady painstakingly built up open shop. But the big woods, what birds are, and thoughtful service may still be in the middle of the poor. What should I do? Or depressed encounter bad judge. When the 100% is broken, whether it can weaken the impact, continue to fight in the shop seller and do this kind of alternative real disregard or ignore, still do the best of their own? This is definitely a kind of psychological quality of the challenge. 
    在准备涉足开网店创业时,先对这个行业进行了解分析是必须的,您的心理、体力、沟通能力是否适合这个圈子?还需要慎重思考。当然店主也不必过于害怕投资风险,我们只是需要把投资风险分析全,并不是所分析的风险都会发生,有的风险发生几率还是比较小的。而只要你的风险分析做的够好,就可以躲开这些风险。
Involved in the online venture in preparation, first know analysis is necessary for this industry, your mental and physical ability, communication is suitable for this circle? Need to think carefully. Of course, the owner does not have to be too afraid of investment risk, we just need to invest in risk analysis, and not the risk of the analysis will occur, and some risk is relatively small probability of occurrence. And as long as your risk analysis is good enough, you can avoid these risks.