Today, a lot of investors, especially young investors, want to open shop, think this is currently the most promising development is also the most easy to make money. However, any business are not simple, want to run a shop, for the novice entrepreneurs, must understand the shop will appear in the process of management, good management and maintenance, in order to let the shop in the market to survive for a long time. Some good ideas Entrepreneurship
Consumer behavior analysis
CNNIC data show that: in 2014, the scale of online shopping users 108 million people, online shopping rate continued to rise to 28.1% in 2009; Chinese online shopping market transactions to 250 billion, compared to 2013 increased doubled. According to the "2013 China million Swiss data of Internet users online shopping behavior and satisfaction survey report" that consumer spending more exposed online shopping is stronger, so the maintenance of the old customers is very important to improve store profit.
Related marketing contains many aspects of sensory, emotional, thinking and action of marketing today, with Taobao shop shopkeeper know, baby know and left bar to talk about the classification of online promotion marketing association. The three need to closely cooperate with each other, to be able to produce the correlation effect, increase the single rate.
Online game player who are mostly from the Taobao school, the treasurer must have know fairly well, baby know and left the baby details page classification bar set, decoration has told you about the article above the shop home page layout, make full use of Pu recommendation and hyperlinks to increase the correlation between the various parts sales the.
Store marketing is the key step is the promotional activities, promotional activities are short-term incentives on customer purchase behavior, its purpose is not to increase the visibility of products, but also make it easier for consumers to accept products. The basic purpose of the promotion of at least become a factor in the purchase of incentive, can take a single is a single thing.
Shop sales promotion is very important, not just to say sales promotion, we must first determine what is the promotion, brand, reputation, or clearance is the first thing you need to do the promotion of new shelves? Preheating to pave the way for making good momentum for the promotion of sales promotion; selected products is also very important, what the product is more suitable to participate in the sales promotion and so on. After the end of the promotion period is not nothing to do, to do after the experience of promotion, draw on the success and failure of the promotion of experience, for the next promotion experience. A lot of promotion, shipping, buy send, packages or seasonal sales etc..
Open shop in the course of business, business to do maintenance work, let oneself can better adapt to market changes, to meet consumer demand, so as to let the shop stay in business success.